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Web Design and Marketing Blog


08 Sep

Multi-Channel Content Marketing

Multi-Channel Content Marketing   With the rise of technology, the consumer’s journey to purchase has been altered. As the internet has become a daily part of life, it has also become an integral part of doing business. What is multi-channel marketing? It’s when a business utilizes different mediums to reach

28 Jul

How To Use Google Analytics Effectively

Google Analytics

How To Use Google Analytics Effectively   Most business owners know that Google Analytics is an essential tool for their website. However, very few utilize it for more than simple traffic reports. With GA you have Google’s omnipotent infrastructure which can process millions of points of data instantaneously at your

28 Jul

5 Email Marketing Success Tips


  5 Email Marketing Success Tips   Even though new technologies appear on a daily basis, email marketing still proves to be one of the top sources of generating new business. According to the DMA, an email marketing campaign can yield an ROI of $38 for every $1 spent. This

05 Jul

How to Measure Social Media Marketing Success

How to Measure Social Media Marketing Success

When measuring Social Media Marketing Success, it’s important to remember that Social Media Marketing is measured differently from other digital marketing solutions. This is where many small businesses run into trouble. They try to use the same criteria to measure ROI in social media as other digital marketing campaigns.

05 Feb

Local SEO – Increase Visibility


The SEO industry is buzzing with all kinds of news as it enters conference season and CEOs and webmasters start talking about what they’ve been doing all year. There isn’t a single topic that webmasters can ignore, but if there was one subject that will surely be in every conversation,

24 Nov

Web Design Trends for 2016

web design trends 2016

Yes, it’s that time. We’re nearing the end of 2015, and as with any other industry, SEO trends for the coming year are a big topic of discussion. Recently, during the ClickZ Live Chicago event, questions were asked of CEOs of some of the biggest names on the internet. It’s

23 Nov

SEO Priorities

Free SEO Audit

  In the business world, companies have a huge number of SEO, ecommerce, and internet marketing tasks going on. There are so many, in fact, that it can be quite daunting to figure out how to determine which ones to do first, second, and so on. You don’t want to

23 Oct

What Are Landing Pages?

what are landing pages

  Occasionally, a visitor might find your business website by accident after a random search or click through from another location. It might also happen thanks to a specific referral from a colleague, friend or family member. Of course, all such visitors are welcome, but the mainstay of a business