5 Email Marketing Success Tips
Even though new technologies appear on a daily basis, email marketing still proves to be one of the top sources of generating new business. According to the DMA, an email marketing campaign can yield an ROI of $38 for every $1 spent. This is a tremendous return on your money. However, what must you do to launch a successful campaign? First, you must ensure that you are effectively collecting and keeping your subscribers. Here are five ways to do that.
Offer an Incentive for Signing Up
If you do not give an incentive for people to sign up for your emails, chances are they will not. You must provide them with some immediate value for doing so. Offer them discounts, special deals, or articles you have written exclusively for subscribers only.
Use and Respect Opt-In and Opt-Out Features
Just like you, your customers are being bombarded with email, and providers are continually providing ways to filter out the clutter. Your goal is to keep recipients from marking your emails as spam. If they do, it tells the providers that others probably will not want them either. Once you get “flagged,” it is hard to recover.
Therefore, when customers initially sign up for your email, utilize your email marketing company’s opt-in service. Likewise, be sure that all of your emails have an option for subscribers to opt-out.
Provide Something of Value in Every Email.
The fasted way to lose subscribers is only using emails as a sales generator. While this is occasionally acceptable, your best practice is to increase the perceived value of remaining on your list. Provide links and commentary on relevant news, pertinent quotes, and tricks of the trade. The internet offers countless things to do, so grab attention or be deleted.
Optimize Emails for Mobile Devices
According to a report by Movable Ink, 66% of emails are opened on mobile devices. Most DIY email marketing companies offer some way to proof your emails for smartphones, but many of them make mistakes. Be sure that you not only thoroughly proof your email before hitting send, make sure you read it on your phone.
Realize Timing Is Critical
Finally, what is the point of writing a captivating email, if no one is going to read it? Utilize the available metrics to determine when your customers are most likely to open what you send them. The above mentioned Movable Ink report also says that Monday through Wednesday produce the most open rates when someone is on a PC. However, on mobile devices, those days are Friday through Sunday.