A huge part of learning about social media marketing is knowing these five basic rules:
Invest in High-Quality Content
Other areas of online marketing bank on quality content, and so does your social media campaign. Your content should be interesting and valuable to your target audience. Content consists of creatives, text, images and videos. Original and curated content should be part of your overall content strategy. A general rule of thumb is that no more than 30% of your content should be self-serving. That means that at least 70% of your content should be non-promotional posts to provide non-promotional related information.
Make Your Branding Image Consistent
It’s smart to project your branding image across a variety of social channels, because there’s more exposure and more room for interaction. But, make sure your brand’s core identity, style and voice stay consistent across these channels.
Regardless of your service and image, you need to project an image of approachability and courtesy – or sound human, at the very least.
Leverage Enhanced Targeting Capabilities
Social media channels have helped marketers refine their ability to target audience. Facebook’s has Local Search ads, and has integrated its targeting capabilities to Instagram. Meanwhile, Twitter has a range of targeting options that enable businesses to interact with the right users at the right time.
That gives you improved targeting and improved reach in one. If you do this right, you’re making every dollar count.
Social media and content marketing success takes time. A social media marketing specialist will tell you that an effective campaign is a step-by-step process that doesn’t get accomplished overnight. It starts with strategy planning, and then moves on to content strategy, building social media profiles, and social media management. It’s an ongoing campaign that requires attention, expertise, and industry awareness.
This is part 1 of our social media marketing blog post, and there is so much more is to be uncovered. If you’re serious about building your company’s online presence, then SMM is an opportunity you can’t miss. Subscribe to our blog to get the remaining detailed information about how to apply Social Media Marketing to your business.