Yes, it’s that time. We’re nearing the end of 2015, and as with any other industry, SEO trends for the coming year are a big topic of discussion. Recently, during the ClickZ Live Chicago event, questions were asked of CEOs of some of the biggest names on the internet. It’s no surprise that one of the top questions was regarding what trends they see coming for 2016. There were a number of responses, and all were worthy ones. Today, we’ll let you in on a couple of the top answers, and you can ask yourself if you think these trends will be hot or not in 2016.
Jason Parker, Senior VP of Leo Burnett, feels that Google’s “physical web” will be a growing trend in the coming year. This is a project that aims to connect offline objects to the internet and ultimately make more things more useful. Imagine walking into a drug store to buy some vitamins. Often the shelves are quite crowded, and it might be tricky to locate your favorite brand. Once the physical web takes hold, you could potentially pull up the vitamins you want on your smartphone, scan it, and then watch as the shelf lights up to show you where they are. Granted, this is a fairly new project, and it still has a long way to go. Still, it will be quite the step up in web design to get sites ready to integrate with this new technology.
Another big trend she sees on the rise is the use of mobile video. Of course, mobile platforms are everywhere nowadays, and making websites mobile friendly is practically mandatory if you want your site to succeed. She believes that the next step is to determine what the optimal time would be for posting a given video so that it would have the best chance to get the most views as well as shares.
Jeff Davidoff, the CMO of Donuts, Inc, sees another trend on the rise. Some are calling it the “not com revolution”. Basically, instead of every site in the world being “.com”, you can now be a little more creative with your web link. For example, Taco Bell now has a site called Ta.co, and the Zappos shoe store website is also more cleverly named; instead of Zappos.com, you now have Zappos.shoes. Davidoff believes that this trend will continue growing in the coming year, which would allow for more creativity in web design and possibly some better SEO results as well.