In the business world, companies have a huge number of SEO, ecommerce, and internet marketing tasks going on. There are so many, in fact, that it can be quite daunting to figure out how to determine which ones to do first, second, and so on. You don’t want to waste time on tasks that aren’t that profitable, but at the same time you don’t want to inadvertently neglect a task that you think isn’t worth the time when it actually is well worth the time and should be done asap. Today, we’ll give you some questions that you can ask yourself to help you better prioritize your SEO work.
1. What does this task do for the company?
You first need to determine what goal or task your particular SEO job would serve for the company. Perhaps you’re trying to improve revenue for a specific product line or grow traffic for a specific section of the company. You could also be looking into ramping up recruitment. Whatever your primary focus is at any given time, your SEO work should be prioritized so that it serves to help you reach the goal for that primary focus. If it doesn’t, then you might need to let it wait and do other things first.
2. What people and processes are needed to complete the work, and how long will it take?
This is another big factor when prioritizing SEO work. It’s not just about whether it serves the company’s primary interest at the time. It’s also about how much time and trouble it will take to get done. Bear in mind that your time estimate might not coincide with that of your development team. They are the hands-on guys so find out from them how long your SEO work will take, and then determine if it’s worth it or not.
3. How do you keep your SEO task in check?
This is a question to be asked after the two we’ve already discussed. With any new SEO implementation, you need to have a way of capturing metrics, evaluating whether it’s working properly, and being able to identify issues early on. Ask yourself how this would be accomplished in your case, and then determine if it’s a viable option or not. If it would be too difficult to monitor, it may need to wait for a better time.
These aren’t the only things to consider when prioritizing SEO work, but these three questions will get your on the right track and give you a leg up in terms of getting your SEO tasks done right and done at the right time.