One of the key reasons for hiring a professional web design company to design your business website or e-commerce pages is the simple fact that they are not you. The old saying ‘physician, heal thyself’ acknowledges the fact that many doctors are their own worst patients. They find it difficult to be as clinically detached when dealing with their own body, compared to any other patient they may care for.
It is the same with a business website. If a company creates a website themselves, they are actually doing so from a disadvantageous starting point. Quite simply, they know too much about their business. This may sound strange, but the thinking behind the statement is sound. Most of the potential customers any business is trying to reach have a much lower level of knowledge about a company and its products or services than do the people who roll up for work there every day.
The danger with a self-penned website is that it works from the wrong starting point. Of course this isn’t deliberate, it’s simply a fact of business life that, over time, those in a company start to take information for granted. They are also likely to use a ‘private language’ as a shorthand when dealing with each other, and with those long-time customers whose knowledge level approaches theirs. This jargon can simply both confuse and deter those with less expertise but a clear need, and these are the people who might arrive at your site after a web search. Pages that accidentally assume too high a level of reader knowledge are likely simply to encourage them to search elsewhere.
Two other problems can arise with self-created web deign. The first is that key information is missing, again simply because of it being ingrained in the psyche of those working there. Secondly, it can be easy for a business to tell people what it thinks they should know, rather than appreciating what – and how – those potential customers need to to know.
Your business website or e-commerce pages need to instantly gain and hold the attention of internet visitors. Often it takes ‘outside eyes’ to create the SEO content to make this fully happen.