Digital Marketing Solutions - World Wide Web Solutions Inc.

Marketing to Millennials

15 Sep
2015
marketing to millenials

When it comes to tapping into the fastest growing consumer base in the world, there is no better ally than a solid web presence. Though millennials have the same basic needs as their forebears, they have a drastically different way of interacting with the companies they love, and require a special touch when it comes to marketing. For this 21st century generation, it’s all about connecting to their virtual lives, and establishing a consistent and relatable presence on some of the more commonly-visited online hotspots.

Marketing to Millennials

 

When it comes to tapping into the fastest growing consumer base in the world, there is no better ally than a solid web presence. Though millennials have the same basic needs as their forebears, they have a drastically different way of interacting with the companies they love, and require a special touch when it comes to marketing. For this 21st century generation, it’s all about connecting to their virtual lives, and establishing a consistent and relatable presence on some of the more commonly-visited online hotspots.

Content Marketing

The new wave of internet marketing is less about the one-two punch of a snappy slogan and good logo, and more about staying connected with interesting and sharable tweets, statuses, and blog posts. Young consumers are looking for content to latch on to, in order to learn more about a product they’d like to invest in, and begin to develop a connection with it. The thing to keep in mind is that while millennials are eager to try out the latest gadgets and services around, they are also very cautious and look for companies that are vetted by their peer group. The best way to get the ball rolling is to offer a friendly and relatable voice to put behind your product.

Your Homepage

Aside from presence on established social media platforms, paying the appropriate attention to web design on your homepage is crucial. When it comes to developing a great website, simplicity is the name of the game. A stylish design that communicates a few basic services or a mission is at the core of the experience, and it is better to not overload the page with too much marketing text. When visitors want to learn more about your company, they will have access to your growing library of social media updates.

Staying Active

Whether it’s your home website or any of your satellite social media pages, staying fresh and active is necessary for effective internet marketing. Regular updates are an excellent way to show the health of your business and let visitors understand that you’re in touch with the times.


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Paul Schlanger
author

Paul Schlanger is founder and CEO of World Wide Web Solutions Inc. A Full Service Web Agency that specializes in web design, website management and internet marketing.

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