Digital Marketing Solutions - World Wide Web Solutions Inc.

How to Choose The right web design for your business

10 Sep
2015
responsive web design

It’s a given at this point: every business needs an online presence. But whether your website is your whole business, an e-Commerce store or just a page of information for your brick-and-mortar store. While it’s true that there are still many terrible websites out there, good web design is really

How to Choose The Right Web Design for Your Business

It’s a given at this point: every business needs an online presence. But whether your website is your whole business, an e-Commerce store or just a page of information for your brick-and-mortar store.

Good Web Design is Everywhere

While it’s true that there are still many terrible websites out there, good web design is really starting to permeate the web. User friendly customer management systems (CMS),mean that even people with no web design experience can manage their website without too much difficulty. We’ve come a long way from the days of crowded Angelfire websites with cheesy flash animations everywhere; now the online aesthetic is sleek, clean and responsive. Don’t let your business stand out for the wrong reasons. If your website is crowded, cluttered and unresponsive, people will notice – and not in a good way.

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Browsing Habits Have Changed

It used to be that internet browsing only ever happened at work, at home or in a library or internet cafe. Before laptops, tablets and smartphones were ubiquitous, to browse the web you actually had to take the time to sit down, connect, and stare at a desktop screen while the page loaded. Not any more – now that anyone with a smartphone can literally hold the web in the palm of their hand, browsing the internet is something people can do for less than a minute between other things. When you have less time to grab someone’s attention, you need to make that time count, and a clean, well-designed website gets more information across in just a few minutes than a messy and overcrowded one.

What Devices Are used Most ?

A potential customer might start looking at your website on their smartphone over breakfast, continue at work on a laptop, then finish up with a purchase on a tablet after dinner. As smartphones become more like tablets and tablets become more like ultra-sleek laptops, it’s important to have a website that will keep up with the changing demands of mobile technology without needing daily updates. A well-designed website is responsive: it will automatically scale for different devices so that your customer has an easy browsing experience no matter what technology they are using. Every time information gets lost between devices, you risk losing a client, but if your website scales seamlessly, you can keep it accessible and understandable for your clients no matter where they are.


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Paul Schlanger
author

Paul Schlanger is founder and CEO of World Wide Web Solutions Inc. A Full Service Web Agency that specializes in web design, website management and internet marketing.

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