Even if your business has a great website in place, it can be improved with the addition of responsive web design features. A responsive website is designed to optimize the browsing experience of all users. With the explosion in smart phone usage, more and more users are searching using new mobile platforms. Responsive websites display pages optimized to the devices being used to view them, providing a superior customer experience.
Businesses that offer websites catering to desktop users only are losing customers to those who offer responsive websites. Customers who use mobile devices pass over content they cannot see. Don’t let your business’ content fall out of the view of any potential customer. Making a business website’s content visible to as many potential customers as possible is its primary goal, something made possible by responsive web design (RWD).
Cater to All Devices: Mobile Use is Surging
Mobile usage now accounts for the majority of all search traffic and this trend is only expected to continue. The mobile search demographic is probably the most important market segment today. More and more users turn to mobile devices to find items they wish to purchase, both at home and on-the-go.
Websites catering to desktop browsers alone are missing this important mobile demographic. The products and messages of businesses who offer responsive websites are seen and heard clearly by as many potential customers as possible. Responsive websites are what business websites were originally intended to be: a place to research, compare and make the most informed decision possible, for all users.
Mobile customers belong to a segment that is regularly shunned by non-responsive websites. There are customers with unfulfilled needs and wants who only want to buy a certain product, but are unable to find anyone able to sell it to them online. In many cases, they are searching using mobile devices, unsupported by many vendors. Vendors who, ironically, often stock the same products the customers are searching for.
Respond to Customer Needs and Browsing Habits
Respond to the mobile customer by offering responsive web pages. Offer customers the ability to hear your company’s message and see your product or service, in an environment optimized for their chosen browser and device. Customers who do not find what they are looking for will quickly move on to other websites. Converting browsers to customers is as simple as ensuring that a company’s message is heard and that customers are aware that a product or service is available.
No matter what industry a business operates in, a responsive web design will find customers who are otherwise being turned away. Google has gone so far as to suggest that sites designed with responsive techniques are preferred over sites that maintain separate mobile- and computer-based versions.
A Responsive Web Design Stays Relevant Longer
In an intuitive way, responsive web designs make more sense than maintaining two separate websites: one computer- and one mobile-optimized. A responsive web design can change as browsers change and grow with the Internet. Responsive web designs are designed to respond to the needs of the future.
By combining ease of use, increased SEO visibility and longevity in one central design tenant, smart businesses in the coming decade will gain mobile customers forgotten by others through the use of responsive web design.