Your company’s online presence in more important than ever; finding a digital marketing agency to deliver and satisfy everything your business needs to succeed is absolutely critical—otherwise, the internet could swallow you whole. It makes no difference whether your company is large or small, well established or start-up, local or global;it’s all about branding and creating a presence that draws your target market audience in and getting results. So, how do you go about finding a marketing agency that will create a web design that is right for you?
Before you start clicking around willy-nilly, you need to have a basic marketing plan in place. Why, you ask? Because, just like in the series Mad Men, the pool is filled with sharks; and they’re ready to strike—sell you anything they can talk you into.
Knowing where you stand now and where you want to be in the future is invaluable. Before contacting a digital marketing agency, you should have at least a rough plan in place. You don’t have to be in marketing to know what your goals are—a good digital marketing agency will help you create an internet marketing plan.
A basic strategy should consider:
- Budget and a way to track cost and measure value
- Needs and desired outcomes
- Expectations and the Big Picture of your road map for business goals
When you’re serious about your business, those three points are easy to map out. With your plan in hand, you’re ready to reach out—but where do you start?
All Digital Marketing Agencies are Not Created Equal
Many web agencies specialize in one or a few aspects of the marketing world. Some might only offer SEO and content creation (expecting that you already have an established website), while others might provide social, email and PPC marketing. A real digital marketing firm offers everything under one roof: from design to everything that goes into digital marketing—
- Website Design
- Web Management
- Graphic Design & Info Graphics
- Content Creation
- Social Media Marketing
- Pay Per Click Advertising – PPC Management
- Explainer Videos
- Software Development (SaaS)
- Affiliate Marketing
Things to Consider and Questions to Ask
Never take a digital marketing agency at face value. Ask a lot of questions about their own success before ever discussing your goals. How do they stand out from other digital marketing agencies? What is their preferred CMS (Customer Management System)? Are they sales oriented…What about lead generation and site conversion? You have to ask questions that mean something specifically to your expectations.
Above providing exceptional service in a variety of outlets, creativity is probably the most important. Without creative, you have nothing. Ask about their copywriters, web designers, and software developers. Can you see examples of their work? Will you have direct communication with the creative team during the process?
If they manage your site, are they accountable? That’s a biggie. Accountability and measuring progress: Will they give you monthly analytics reports? Finally, transparency—how are you billed? Who exactly will oversee my account? Any company worth its salt is willing to be completely transparent about how they function.
As with any relationship and that’s what you’re looking for…a working relationship—there has to be a connection. Talk over the phone, Skype, or face chat, anything it takes to speak directly with a person and hear a voice at the other end. Emails and text/chat messages simply can’t convey everything necessary for you to make a genuinely informed decision. If they have the answers you’re looking for, and present a solid plan of action, facts, and detailed goals that represent your own, then you know you’re in the right place.